Esonic Delivers Brewery Tech Worldwide – eWay-CRM Helps Them Keep Business on Track

Esonic is a technology leader in beer production automation. Their systems help manage up to 10% of global beer production. With hundreds of projects each year and a complex sales model, Esonic needed a solution that would support growth without losing oversight.

With eWay-CRM, Esonic implemented a solution that brings together sales, project management, and company oversight into one streamlined ecosystem.

Key features:

Sales

Bookkeeping

Outgrowing Their Internal CRM

Esonic initially worked with a custom-built CRM. But as the company expanded and the number of projects increased, the system started to show its limits. It lacked automation, process visibility, access control, and integration with other tools.

The internal CRM wasn’t built to support Esonic’s complex business model, which includes a mix of small upgrades to existing lines and large-scale construction of new facilities.

As their operations grew, Esonic needed a robust CRM that could handle daily workflows, support scalability, and offer advanced customization options.

Custom Workflows That Fit the Business

From day one, Esonic tailored eWay-CRM to fit their sales and delivery processes. Projects are categorized by type and size, and each category has its own workflow with specific logic and rules. This structure provides a clear framework for everyone on the team.

Each stage of the sales cycle is carefully managed through workflows, including permission controls. For example, any deal above a certain value must be approved by management.

Sales reps are required to enter all key information in the deal record – from estimated budget and order type to technical specs. Once the deal is converted into a project, project managers get everything they need to start planning immediately.

Faster Quotes, Smoother Operations

The use of document templates has significantly accelerated the quoting process and minimized errors — all while maintaining a clear structure of roles and responsibilities.

eWay-CRM is integrated with a reporting system that provides company executives with real-time insights into team performance, resource planning, and expected cash flow.

The Results Speak for Themselves

With eWay-CRM, Esonic successfully handles over 400 projects annually. The system plays a crucial role across the entire business — from managing sales opportunities to initiating project execution and supporting production planning. Thanks to clearly defined workflows and a centralized database, the management team always has access to accurate data on capacity, finances, and team productivity.

„We’re not missing anything. eWay-CRM delivers exactly what we expect from a CRM – plus valuable extras like document tracking and seamless Outlook integration,“ says Šedivý.