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How to Improve Professional Email Delivery Rate

Learn how to improve the delivery rate of your marketing emails.

If you are sending marketing message, you want to be sure that it will be delivered to your clients. Try the option below to increase the possibility that your emails will be delivered correctly and will not end in the spam folder.

Before Sending the Email

Before you send marketing email, you should correctly set SPF record (it is saved as TXT file) that defines servers which have permission to send emails from your domain. You need to set DNS record (in TXT form) that gives you positive ranking for antispam filters. This will increase the delivery level of your emails vie external systems.

If you are administrator of your domain, please follow these steps, or contact your webmaster:

  1. Login to the administration where you can manage your domain.
  2. Find out DNS records setting for your domain.
  3. Add new DNS record in TXT form that contains:
v=spf1 include:spf.emailkampane.cz ~all
  1. Save your changes.

During Campaign Preparation

Delivery rate of your emails can be increased during preparation of marketing campaign in eWay-CRM when you can use toll that is already part of the professional emails:

  1. In the second step of professional email preparation, you can see Smart Delivery option.

Smart Delivery

  1. Select start and end date and time for sending of your campaign and the service will send you newsletters in time that when the probability of reading the email is the highest.

Set v

  1. In the third step of professional email preparation, you have two specific tools – Link Checker and Spam Assassin.

Step 3 of Professional Email

  1. Click Link Checker and be sure that links in your email are correct or see what links are set incorrectly.

Link Checker

  1. Click Spam Assassin and be sure that different aspects of your email are set correctly or see what is wrong (you will see detailed information about troubled parts). Then, you can edit campaign and make it better.

Spam Assassin

  1. When your campaign is alright (Link Checker and Spam Assassin are without issues), you can send your email email without fear.

Do you have questions? Our consultants have answers.

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