Everyone’s Building Platforms. We Built Ours Inside Outlook — and It’s Paying Off
The CRM race today is on to reinvent how people work. New platforms pop up weekly and promise to transform sales, marketing, or project management with a single interface. But too often, those platforms pull users away from the tools they already know and trust.
At eWay-CRM, we’ve always believed in the opposite. For us, real innovation in CRM doesn’t mean asking users to change how they work. That is just noise. We believe innovation rests in supporting and quietly improving the way they already do.
That’s why we didn’t build another platform. We built ours right inside Microsoft Outlook.
And that decision — to meet users where they already work, made early and refined over the years, is still paying off. For us, and our users.
Recognition That Reflects Real-world Impact
This year, eWay-CRM was recognized across all three major Gartner Digital Markets platforms — Capterra, GetApp, and Software Advice — in the Construction CRM category.
- Capterra Shortlist
- Software Advice Frontrunners
- GetApp Category Leaders
While we’re not a construction-only tool, this recognition highlights the versatility of our core idea: make CRM that adapts to real teams, not the other way around. Many professionals in this sector rely on it every day on the go, especially those in smaller firms who need flexible tools that don't disrupt their workflow.
And we see this as something more than a badge. It’s validation of a product philosophy we’ve stuck to from the beginning — one grounded in listening.
Familiar Doesn’t Mean Basic. It Means Smart.
We know what people think when they hear “Outlook.” E-mail. Calendar. Maybe contacts and tasks. But for millions of professionals — especially in small and mid-sized businesses — Outlook is the heartbeat of their daily workflow. It’s open all day. It’s where communication and planning happen. Where deals are followed up. Where relationships are maintained. And where decisions practically live.
So instead of asking users to add another platform to their stack, we enhanced the one they already had. We built eWay-CRM into Outlook. Not next to it. And made it more powerful. Not more complicated.
With eWay-CRM, users can:
- Track contacts and organizations
- Manage deals and sales pipelines
- Coordinate tasks and reminders
- Run marketing campaigns
- Oversee project delivery
...all within a workspace they already know and use.
We didn’t ask users to relearn work. We just made their work smarter.
Why We Didn’t Build Another Platform
The SaaS world has a platform obsession. Everything is becoming “the one workspace to rule them all.” But that’s just not how most businesses operate. People don’t want more platforms. They want fewer clicks. Less clutter. More flow. And that simplicity is what makes the difference.
That’s exactly what eWay-CRM delivers — especially for professionals in industries like manufacturing, consulting, accounting, or field services. They don’t need flash. They need tools that feel invisible, working in the background, helping them stay focused and organized. To be focused on execution, not tech adoption. eWay-CRM works because it doesn’t get in the way.
Our Philosophy: Built With Users, Not Just for Them
Our goal has always been simple but ambitious: To build and deliver the best CRM for Outlook.
From day one, we’ve developed eWay-CRM not just for users, but with them. We listen. We observe. We act based on real feedback. What users ask for, what they struggle with, what they wish their CRM could do — that’s our roadmap.
Whether it’s a law office asking for better document tracking or a contractor needing fast field updates, eWay-CRM evolves based on real-world needs, not trends or guesswork. That’s why eWay-CRM isn’t bloated. It’s focused. And Outlook native. Whether you're tracking leads, managing customer relationships, or following up on deals, eWay-CRM lets you do it all from inside your inbox. That’s the kind of frictionless experience CRM should offer.
Looking Ahead. Smarter CRM, Same Philosophy
This recognition matters. Not because it adds to our trophy wall, but because it tells us we’re helping teams work better.
But we're not stopping here. That’s where it starts. It’s a signal that what we’ve believed all along is true: CRM doesn’t have to be complex to be powerful — it just needs to fit into real work.
This year, our roadmap is full of updates designed to make eWay-CRM smarter, more flexible, and even easier to use.
And yes, much of that progress starts with you, our users. Every review, suggestion, bug report, and “wouldn’t it be great if…” moment counts, as it helps us build something better. And we’re listening.
We’re moving forward. And we’re taking you with us.
Please, leave us a review — it only takes a minute, and your feedback helps us keep improving and shape what comes next.
