Watch the Webinar: Email Marketing 101 with Mailchimp and eWay-CRM
Published Oct 20, 2026
How can you turn the contacts in your CRM into more effective email campaigns? Jonathan Matthews from eWay-CRM and William Howard from Mailchimp covered the fundamentals of email marketing, Mailchimp best practices, and the eWay-CRM integration in our recent webinar. Watch the full recording.
TL;DR
How should you segment your contacts? What makes a better email campaign and subject line? Which metrics should you pay attention to? And how can the data in your CRM help? Jonathan Matthews and William Howard covered these questions and more in Email Marketing 101: How to Get Better Results with Mailchimp and eWay-CRM.
From CRM Contacts to Better Email Campaigns
A good email campaign starts before you hit “Send.” Your contact database and the way you segment it play an important role in who receives your campaigns.
That's why the webinar didn't focus on Mailchimp alone. Jonathan Matthews from eWay-CRM and William Howard from Mailchimp also looked at how eWay-CRM and Mailchimp work together.
The webinar covers:
- syncing contacts between eWay-CRM and Mailchimp,
- using eWay-CRM custom fields for audience segmentation,
- getting started with Mailchimp and its key features,
- building and managing contact lists,
- using segmentation to send more relevant emails,
- designing email campaigns,
- writing effective subject lines,
- scheduling campaigns,
- and identifying the email marketing metrics that matter.
You can also learn more about the connection on the eWay-CRM × Mailchimp integration page.
