How to Boost Your Business Using Video Marketing on Social Media

Published 28. 7. 2021

Social media marketing is now the first priority of businesses of all sizes in the world. No matter if you're a realtor or the owner of a restaurant, you can use social media to boost your business.

Among all the fantastic features of social media platforms, their video-sharing capabilities have drawn the attention of both businesses and individuals. As people, especially Gen Z, have shifted toward video content rather than texts, the number of video-sharing features on social media has rocketed.

Therefore, video marketing is one of the best means of reaching out to potential customers and increasing sales. Here is how to use this technique to boost your business on social media.


Benefits of video marketing on social media

First, it's good to know the benefits of video marketing for your business.


Income growth

Almost all businesses that have used video marketing have reported an increase in their income after applying video marketing strategies.


Brand awareness

People are highly likely to watch entertaining and informative content. So, video marketing can play a significant role in your brand awareness.


Teaching customers

A considerable amount of people's search on social media is for learning something about products, brands, or anything about your niche. Videos are the best way to educate them and make them consider you a thought leader.


Higher ranks in Google

Along with a great result on social media, your videos can help you rank in Google. You can easily share your social media videos on your blog and see their impact on your traffic.

As you can see, video marketing can revolutionize your social media strategies and greatly boost your results. The more videos you use, the more visits your page will get. According to an expert from SocialTradia, selling Instagram accounts with a focus on video is much easier than other accounts.

So if you want to get ahead of your competitors, you need to take advantage of this tool.


Best social media platforms for video marketing

Here are the top social media features suitable for video marketing:

  1. YouTube: 2 billion monthly users
  2. Instagram (Feed, IGTV, Reels, Stories, and Live): 1 billion users
  3. TikTok: 1.7 billion active users

It should be added that videos are so impactful that all social networking sites/apps have features for sharing videos. For example, Facebook, LinkedIn, Snapchat, and many other top social platforms let you share video content.

‌But the majority of people and businesses are currently using these platforms for sharing videos or watching them.


Tips for using video-sharing platforms for business

Although all smartphones have high-tech cameras using which you can take and share videos, video marketing is not that easy.

It's not just about making some clips and posting them on Instagram or YouTube. If you don't have a strong video marketing strategy, you'll waste your time and money.

That's why we've gathered several important but easy-to-use tips to help you build your strategy and get better results.


Take a brand storytelling approach

Please bear in mind that a video is not a tool for increasing your sales. It's a kind of media to tell your story and encourage people to become part of it.

This way, you can convert niche audiences into loyal customers and make them believe that your purpose is to communicate with them and help them with a problem, not just selling to them.

That's why many businesses try to have a storytelling approach. Here are 7 story archetypes you can use in this regard:

  • Overcoming the Monster
  • Rags to Riches
  • The Quest
  • Voyage and Return
  • Comedy
  • Tragedy
  • Rebirth

You might be confused about how you can use these for marketing. You have to tell the story of the problem you're trying to solve using your products/services. This will lead to a deep understanding of your products' usefulness, and finally, more sales.


Use short videos

An important matter regarding social media users is that they usually don't have much time to watch long videos.

That's why social media platforms have shifted towards short-video-sharing options. For example, TikTok and Reels have been released in recent years to address this issue.

Using these features, you can target more audiences making sense of urgency so that they follow your future videos.

You can then support these short videos with some long video content to add extra information about your products.

Being creative, to the point, and entertaining are essential aspects of short videos.


Match your SEO strategy with your video marketing

Although the effectiveness of video content is indisputable, it can't solely bring traffic and authority to your campaign.

Texts are still the best means of making search engines recognize your content and show your posts to users.

Therefore, you must match your SEO strategies with your content marketing plans. Try to conduct keyword research for videos titles and tags. Don't forget to use viral hashtags for your video posts unless you won't be found on the explore page of social media users.


Leverage the power of influencers

Influencer marketing is playing a vital role in the world of social media so that almost all big and small businesses are trying to increase their influencer marketing budget.

If you're launching a new business or owning a small one, you'd better think of collaborating with them in your videos.

This way, niche audiences will be encouraged to consider your products and become your customers sooner.

In fact, their endorsement will affect the purchasing decision, and therefore, the ROI of influencer marketing will be great.


Don't forget user-generated videos

You can also ask normal users and customers to create videos and send them to you. This way, you will save your money and time and also make your audience feel comfortable with you.

You can get testimonials about your products or services and inform other audiences of the quality you'll bring to them.

Live videos can work miracles in this regard creating a close bond between you and your friends.


Final word

Video marketing is on the rise, and you need to use it just like your competitors. Of course, it requires skills, tools, time, and money, and therefore, you must be patient to reach success in this way. Try to be active on all top video-sharing platforms like YouTube, TikTok, and Instagram to get maximum exposure and increase your sales.


Autor: Tom Siani, Blogwaves