A Thought-Exercise: It's 2025, and the Marketing World Turns Upside Down

Published 1. 2. 2024

In this alternative version of 2025, Google takes a bold leap. It revolutionizes the concept of search engines.


 
This year, Google introduced an AI Copilot that is free for all its users, fully integrated with the search engine, and supported by a revolutionary ad model. This model turns the tables on traditional search by offering an immersive and interactive experience.

Ads are woven into dialogues with the AI Copilot becoming part of the conversation.

 

Table of contents:

Marketers Find Themselves in a Wild New World
The New Mandate Is Clear
Brands Begin to Leverage AI's Capabilities at an Unprecedented Scale
Increased Scrutiny of Privacy Issues
This Thought-Exercise Isn't Just a Fantasy

 

Marketers Find Themselves in a Wild New World

There's a buzz in the air – the public's thrilled, but for marketers, it's a mix of excitement and apprehension. The spotlight is on the looming question: Is this the end of classic SEO as we know it?

What started as a wave of uncertainty is now morphing into an eye-opening journey. Gone are the days of Google ads and keyword tactics casting nets in the hope of a catch. We're witnessing the final curtain call for these old-school methods.

The initial wave of uncertainty quickly gives way to a transformative realization. The era of traditional Google ads and "keyword stuffing" which casts wide nets of hope when catching one's attention ends.

Google has now stepped up, recognizing the shift needed in search methods. They've unveiled a variety of resources and guides, aimed at guiding marketers in adapting to this new direction in search.

 

Google bots

 

The New Mandate Is Clear

By 2025, the art of storytelling remains crucial for marketers. They skillfully integrate their stories into AI Copilot conversations, creating narratives that engage Google users directly.

The strategy evolves from aggressive selling to creating content that truly resonates. This shift is made possible by AI Copilots, which deeply understand user preferences.

Consider this scenario: Users are planning a vacation. They share their preferred destinations with the AI Copilot. In response, the Copilot seamlessly suggests relevant travel gear or destination ideas, perfectly in tune with the users' interests.

 

creativity

 

Brands Begin to Leverage AI's Capabilities at an Unprecedented Scale

For example, users confide to the Copilot that they feel stressed.

The AI offers a calming meditation session sponsored by a brand focused on the distribution of wellness products. Gentle suggestions to explore their range of products are included in the chatbot's response.

This approach turns ads into welcomed offerings that are timed perfectly. Always relevant.

The interactive nature of the Copilot ads opens new avenues for creativity, too.

Marketers start collaborating massively with game designers to create interactive experiences that would be entertaining for potential customers.

For example, a fashion brand can sponsor a virtual styling session, during which it's possible for the users to try on clothes in a virtual dressing room. There is no need to personally visit the shop. Now, Copilot is their assistant. And the customer can mix and match outfits just by verbal commands.

The transition from engagement to purchase is now seamless and natural.

 

Google robots have a brainstorming session

 

Increased Scrutiny of Privacy Issues

Google's AI Copilot uses a lot of personal information from users, and that's making some people worried about privacy.

It's time for big changes in how companies handle private information. We're at a point where being careful and fair with people's information is important. Especially when companies try to make things personal for each user.

The AI Copilot is a big change from the old ways of marketing, like using lots of keywords (SEO) and regular Google ads. Instead of just trying to reach as many people as possible, it's straightforward and helpful.

 

This Thought-Exercise Isn't Just a Fantasy

You have witnessed a potential future where technology and creativity merge. I believe that Copilot in Google would enrich users' lives.

This piece is a call to action for today's marketers to prepare for tomorrow. For the next week and the next year.

To expect crazy new things coming.

To think differently about modern technology.

And to embrace the vast potential of AI. To perceive it as their partner accompanying them on a journey to create meaningful, engaging, and effective things.

I challenge you to think beyond the old and obvious.

To place yourself out of the box.

See you in the next article.