What to expect in the waters of contact management software world in 2025? And which are the top solutions you should pick from?
Effective management of your business contacts will give you more than just a clean vision and clear communication. It will show you the difference between thriving and merely surviving.
Still, you don’t want to take chances here and want to start using already proven and reliable software, right? I’ve put together a list of the best contact management solutions in 2025.
1. eWay-CRM
eWay-CRM is designed with the understanding of small to medium-sized businesses. Why is it the best option on the market? Because it offers a free version and is the best solution if you already use Outlook and Microsoft 365.
eWay-CRM tackles contacts, projects, sales, and much more. It integrates with Microsoft Outlook in such a way that you wouldn’t notice there is any add-in. Your Outlook will still look like Outlook. It’ll be only packed with tens of incredibly useful features you’ll fall in love with.
Main features
- Works inside Outlook – manage your CRM directly in Outlook for Windows, web, Mac, or mobile.
- All contacts in one place – organize every customer, lead, and email history in a single database.
- Customizable views – filter, sort, and design your own data views to fit your workflow.
- Automatic email tracking by domain
- AI task suggestions from emails
- Contact recognition from email signatures
- Contact management – keep all contacts and companies in one place, with email history auto-linked.
- Sales management – track deals, follow pipelines, and forecast revenue easily.
- Project management – keep track of budgets, tasks, and profitability.
- Email marketing – send bulk campaigns, measure clicks and opens, and use templates.
- Reporting & Power BI – analyze performance with built-in or Power BI reports.
- Integrations – connect eWay-CRM with Teams, SharePoint, Power Automate, Zapier, or QuickBooks.
2. HubSpot
HubSpot is quite a widely known CRM. It stands out for its pretty intuitive design and comprehensive functionality, which caters to both novices and seasoned marketers. It offers many different Hubs to boost your productivity and automation tools. You can integrate it with both Gmail and Outlook. But you can enjoy it only as an English speaker. English is the main and only language of many solutions from this list, so be careful here.
Also, for small and midsize businesses, HubSpot is overwhelming. Companies often start on the Starter plan, but as they add features or users, the bill rises steeply.
Main features
- Contact scoring
- Contact segmentation
- Custom properties
- Email tracking
3. Salesforce
Salesforce is known for being a well-customizable platform that can serve businesses in various industries. Its strengths lie in the scalability and extensive ecosystem of third-party applications. But if you’re a small business, it might not be the best choice for you. Salesforce has a robust system that can be overwhelming for rather small businesses.
Main features
- Contact + account management
- Activity tracking and history
- Automated workflows
- Reports
- Gmail and Outlook integration
4. Zoho
Zoho, according to many, affordable and flexible CRM. This one is suitable for small to medium-sized enterprises. When deciding on Zoho CRM, you’ll get a mix of functionalities that are simple to use and fairly on budget.
Main features
- Sales automation
- Performance tracking
- Customer segmentation
5. Insightly
Insightly CRM is known for having a nice and user-friendly interface. This platform will make it a piece of cake for you to centralize contact information and work with them smoothly.
Main features
- Contact and organization linking
- Custom fields
- Email tracking
- Lead routing and management
6. Nimble
Nimble is the go-to CRM for businesses that prioritize social media engagement. It automatically updates customer profiles with their most recent social media activity, providing a comprehensive view of each contact. This integration enables businesses to foster deeper and more meaningful connections with their customers.
Main features
- Contact database
- Data import and export
- Mobile access
- Sales management
7. Pipedrive
Pipedrive focuses on lead generation and contact management. Its advantage is definitely automation which will help you to set goals and track your activity along with having smart communications.
Main features
- Lead generation
- Reporting
- Contact database
- Call recording
8. Freshworks
Why can't I forget Freshworks on this list? Because it thinks of the future. And uses the power of AI in almost every area. Freshworks offers predictive insights into sales success which can help you prioritize your efforts on the most promising leads.
Main features
- Reporting and analytics
- ROI tracking
- Autoresponders
- Chat integration
9. Keap
Keap is tailored for small businesses and solopreneurs. Particularly those that operate online. It combines CRM with e-commerce tools and helps businesses mainly manage customer interactions and transactions in one platform.
Main features
- Contact database
- ROI tracking
- Marketing automation
- Calendar system
- Lead qualification
10. Microsoft Dynamics 365
If you’re a business that’s deep in the Microsoft ecosystem, Dynamics 365 can do the contact management work for you. It offers quite advanced ERP and CRM capabilities. Its integration with other Microsoft products like Office 365 and Azure makes it a powerful tool for enterprises that need a robust, scalable CRM solution that can grow with their needs.
Main features
- Unified customer view
- Integration with Microsoft products
- Segmentation and lists
- Interaction tracking
- Mobile access
The Best Contact Management Software for You?
How to pick the contact management software for you? Follow this 2-step rule:
- Fits into my business needs and goals.
- Fits into my budget.
If it fits into both of these, you know it’s the one.
If you want to play it safe and work in Outlook, go for eWay-CRM, an award-winning CRM, thanks to which you’ll set the foundation for sustained business success.
Ready to transform your business with eWay-CRM? Start here.
