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Professional E-mails in eWay-CRM Offer Heatmap With Click Statistics

Do you use bulk e-mail distribution in your company for promotion? And would you like to know which links users most often use to get to your site via e-mail? Then we have useful news for you.

 

E-mail campaigns are a great tool for promotion. Thanks to eWay-CRM, you can use the database of your company contacts directly in the Outlook environment when sending e-mail campaigns. Now we have another innovation for you, thanks to which e-mail marketing can be even more user-friendly for you.

For bulk e-mailing, as with other marketing tools, you need to track statistics to customize content to what your customers want. You can use various analytical tools for this purpose, but thanks to eWay-CRM you can evaluate statistics directly in Outlook. This will make your user experience more enjoyable.

The statistics that you can now monitor directly in the eWay-CRM marketing module are clicks on individual links that lead from the e-mail to the company's website. You'll find the new View heatmap feature in your marketing campaign statistics. Thanks to it, you will quickly and conveniently get a graphical representation of the statistics in the already sent e-mail, how many customers clicked on a specific link in your e-mail without leaving the marketing campaign.

 

marketing heatmap

Ondřej Svoboda
22. 7. 2020
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Contact

Contacts & Companies

Core module everybody starts with. Allows you to work with contacts, and companies, track communications and plan follow-ups.

Sales

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Ads the ability to track deals, create quotes and invoices, and manage pricing and inventories.

Project

Projects

Great if you need to coordinate the delivery once you sign a contract. Manage resources, track timesheets, and keep an eye on the budget.

Marketing

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Extends your eWay-CRM of a professional email marketing tool. No limitations on the number of contacts. Charged by emails sent.

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