Business

5 Tips to Keep Your Customers Coming Back

To keep your customers coming back,they must be satisfied with the purchased product or service. However, it does not hurt to be in touch with them as well. Thanks to the following 5 tips and one extra tip, customers will not forget you and many of them will definitely start shopping regularly.

 

  1. Respond to feedback

If you want the customer to shop regularly, they obviously must be satisfied with the product or service. But even the best companies gets bad reviews on the internet sometimes. In today's online world, how often you learn from feedback and how you respond to it is often more important than how many mistakes you actually make. So what actions can you make in this direction?

 

  • Collect feedback from different channels, analyze it and make improvements.
  • Respond to feedback - especially on social networks and price comparison websites where reviews are public.

 

  1. Stay in touch

Few companies can differentiate themselves from the competition with a completely unique product or service. In the fight for customers, details usually decide a winner, and it doesn't always have to be just the price. If you do not want to be forgotten immediately after the purchase, you need to communicate with the customers. Therefore, try to do it systematically.

 

  • Emails and remarketing campaigns – typically you can send a thank you for the order, ask for feedback, offer similar goods or a discount, gift or free shipping.
  • Make it easy for customers to reach you – whether on email, phone or social media.

 

  1. Build customer relationships

Companies work hard to ensure that they’re well perceived. But is that enough? The current trend is to collect contacts and information about customers. It is the only way to overcome anonymity in the online world and really start building relationships with customers.

 

  • Work with contacts and customer information – with CRM, you can automatically use this information to personalize e-mail campaigns, precisely targeted and timed offers, and more.
  • Build your own community on social media – in addition to the business page, for example, you can set up a group focused on your business.

 

  1. Create useful content

A great way to create a bond between your brand and your customers is to create useful content. Which form you choose is up to you and the preferences of your target group.

 

  • Blog – articles on the business blog inform customers about products and services, events in the company, inspire them in their business, etc.
  • Email – bulk emails do not have to be used only for sales, announcements, etc. Many customers will also appreciate the educational content that will make it easier for them to use the purchased products and services.
  • Videos – video content is easy and comfortable to consume. Although most users go to YouTube for fun, instructional and educational videos are also very popular in B2B.
  • Podcasts – inspirational interviews, lectures and other forms of podcasts are very popular. If you don't want to create podcasts yourself, it is worthwhile to be a guest of some of them.

 

  1. Give customers a reason to come back

Try to think about why you shop in some stores regularly and rarely in others. Some customers do not need to be part of the community, watch useful content, or do not even have the time and desire to give feedback, even though they are satisfied.

For example, you can try to reward regular customers with a loyalty program or a coupon. However, you can always get the best results when you have the maximum amount of information about your customers. Only then will you not have to rely on pure luck and you can give customers the real reason to return.

 

Extra tip

Try to think about why you shop in some stores regularly and rarely in others. Some customers do not need to be part of the community, watch useful content, or do not even have the time and desire to give feedback, even though they are satisfied.

For example, you can try to reward regular customers with a loyalty program or a coupon. You can also have a pos financing system opportunity in your store. This will help customers buy whatever is needed without having to pay all the money ahead. However, you can always get the best results when you have the maximum amount of information about your customers. Only then will you not have to rely on pure luck and you can give customers the real reason to return.

Ondřej Svoboda
22. 4. 2021
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